Terms of Business
These terms govern the use of this website and the app design, development and related services supplied by ECHO ALPHA LTD. Please read them before using the website or placing an order.
Last updated: 17 September 2026
1. About us and these terms
ECHO ALPHA LTD is a private limited company registered in England and Wales under company number 11271098. Our registered office is C/O Quick Accountancy Waterlooville Ltd, London Road, Waterlooville, Hampshire, PO7 7DZ, United Kingdom. You can contact us at [email protected].
In these terms, “we”, “us” and “our” mean ECHO ALPHA LTD. “Client” or “you” means the person or organisation that engages us. “Statement of Work” means a written proposal, quote or statement of work describing a specific project, which we both agree in writing, including by email.
Sections 2 and 17 apply to everyone who uses this website. Sections 3 to 16 apply when you engage us to provide services. If a Statement of Work conflicts with these terms, the Statement of Work takes priority for that project.
2. Using this website
This website describes our company and services for general information. We keep it accurate and up to date, but its content does not form an offer and may change. Descriptions of our own apps reflect them at the time of writing.
You may view and print pages for your own reference. You must not misuse the website, including by attempting unauthorised access, introducing malicious code, sending automated or bulk form submissions, or copying substantial parts of its content for commercial use without our permission.
Website text, graphics and the Echo Alpha name and logo belong to us or our licensors. Product and platform names such as Android, iOS, Google Play and the App Store are trademarks of their owners and are used only to describe the platforms we work with; their use does not imply any endorsement or partnership.
Links to other websites are provided for convenience. We are not responsible for their content or privacy practices.
3. Our services
We supply mobile app design, development, testing, release and maintenance services, and related backend work, as described in each Statement of Work. A contract for a project is formed when both parties agree its Statement of Work in writing.
Our services are offered to businesses and other organisations. If you engage us as a consumer, you have legal rights under the Consumer Rights Act 2015 and the Consumer Contracts (Information, Cancellation and Additional Charges) Regulations 2013 that these terms do not affect, including the right to cancel within 14 days in the circumstances those regulations set out.
Timelines and pricing are quoted per project after a discovery call and are stated in the Statement of Work. Estimates are based on the information available at the time and on the assumptions listed in the Statement of Work.
4. Fees and payment
Fees are set out in the Statement of Work and are stated plus VAT where applicable. Unless the Statement of Work says otherwise, we invoice by milestone and invoices are payable within 30 days of their date.
If a business client pays late, we may charge statutory interest and compensation under the Late Payment of Commercial Debts (Interest) Act 1998, and may pause work after giving 7 days’ written notice until overdue amounts are paid. Pre-approved third-party costs, such as paid SDKs, fonts, stock assets or developer programme fees, are charged at cost or paid directly by you.
5. Your responsibilities
You agree to provide information, content, feedback and decisions reasonably needed for the project on time; to make sure you have the rights to any materials you give us; to hold the app store developer accounts, domains and cloud accounts for your product in your own organisation’s name unless agreed otherwise; and to review builds and deliverables within the periods set in the Statement of Work.
You are responsible for the lawfulness of your app’s purpose and content, including its privacy notice and compliance with store policies, although we will point out issues we notice.
6. Changes to scope
Either party may request a change to a project. We will describe the effect on price, schedule and other work in writing. A change becomes binding only when both parties agree it in writing. Until then, work continues on the existing scope.
7. Delivery and acceptance
When we deliver a milestone, you have 10 business days to test it against the Statement of Work and tell us in writing about any material non-conformity. We will correct confirmed non-conformities and redeliver. A milestone is accepted when you confirm acceptance, when the review period ends without written notice of a material non-conformity, or when you release the deliverable to the public, whichever happens first.
Publication in Google Play, the App Store or any other store is decided by the store operator. We prepare submissions carefully, but we cannot control approval decisions or review times.
8. Intellectual property
When you have paid all fees due for a project, ownership of the intellectual property rights in the bespoke source code, designs and other deliverables created specifically for you under that project passes to you, unless the Statement of Work says otherwise.
We keep ownership of our pre-existing materials, general tools, libraries and know-how, including reusable components developed independently of your project. Where such materials form part of a deliverable, we grant you a non-exclusive, perpetual, worldwide, royalty-free licence to use, modify and distribute them as part of that deliverable.
Third-party and open-source components remain subject to their own licences, which we identify in the project documentation. Until full payment, you have a licence to use deliverables for testing and evaluation only.
We will not name you as a client or show your project publicly without your written permission.
9. Accounts, data and materials after the project
App store listings, developer accounts, source repositories, cloud accounts and user data for your product belong to you. At the end of a project or on termination, and once all fees due have been paid, we will within 10 business days: transfer or confirm your full control of all repositories and accounts; provide the latest source code, build instructions and design files; and remove our access to your systems. We will then delete copies of your confidential information and personal data we hold, except where the law requires us to keep them.
10. Confidentiality
Each party will keep the other’s confidential information secret and use it only for the project, during the contract and for 3 years after it ends. This does not apply to information that is public through no fault of the receiving party, was already lawfully known to it, or must be disclosed by law. We are happy to sign a separate non-disclosure agreement before a discovery call.
11. Data protection
Each party will comply with UK GDPR and the Data Protection Act 2018. Where we process personal data on your behalf as a processor, for example when testing with real user data or operating a backend, we do so only on your documented instructions and under data processing terms that meet Article 28 UK GDPR, set out in or alongside the Statement of Work. Our own processing of personal data is described in our Privacy Policy.
12. Standards of work
We will perform the services with reasonable care and skill, using appropriately experienced people, and in accordance with the Statement of Work. Software of any complexity may contain defects; we will correct defects reported to us in accordance with section 7 and any support terms in the Statement of Work.
Except as set out in these terms and to the extent permitted by law, all other warranties, conditions and terms implied by statute or common law are excluded.
13. Liability
Nothing in these terms limits or excludes liability for death or personal injury caused by negligence, for fraud or fraudulent misrepresentation, or for any other liability that cannot be limited or excluded under the law of England and Wales.
Subject to that, we are not liable for loss of profits, revenue, business, goodwill or anticipated savings, loss or corruption of data where you have not kept reasonable backups, or any indirect or consequential loss.
Subject to the first paragraph of this section, our total liability arising out of or in connection with a contract, whether in contract, tort including negligence, or otherwise, is limited to the fees paid to us under the relevant Statement of Work in the 12 months before the event giving rise to the claim.
14. Term and termination
Either party may end a contract by giving 30 days’ written notice. Either party may end it immediately by written notice if the other commits a material breach that is not remedied within 14 days of being asked to do so, or becomes insolvent or enters any insolvency procedure.
On termination, you pay for work performed and pre-approved costs incurred up to the termination date, and section 9 applies. Sections 8 to 13 and 16 to 17 continue after termination.
15. Events outside our control
Neither party is liable for delay or failure caused by events beyond its reasonable control, such as natural disasters, failures of public networks or platform services, or acts of government, provided it tells the other party promptly and takes reasonable steps to limit the effect. If such an event continues for more than 60 days, either party may end the affected contract by written notice.
16. General
Neither party may assign a contract without the other’s written consent, which will not be unreasonably withheld, except that we may subcontract parts of the services while remaining responsible for them. Each contract, made up of its Statement of Work and these terms, is the entire agreement between the parties about its subject. If any provision is found invalid, the rest remains in force. A delay in enforcing a right is not a waiver of it. No one other than the parties has any right to enforce these terms under the Contracts (Rights of Third Parties) Act 1999. Notices may be sent by email to the addresses used for the project, or to [email protected] for us.
17. Governing law and jurisdiction
These terms, any contract under them and any dispute or claim arising from or connected with them, including non-contractual disputes, are governed by the law of England and Wales. The courts of England and Wales have exclusive jurisdiction, except that a consumer living in Scotland or Northern Ireland may also bring proceedings in their local courts.